About Us

The Ulrich Difference

Serving You Over 89 Years

Since 1935, we've offered Pella, Oskaloosa, Knoxville, and surrounding communities a wide range of new and used cars, available online or in-store. Enjoy no-pressure sales, exceptional service, and friendly support.

Award-Winning Customer Service

Experience our customer-first approach awarded 8 Ford President's Awards and 1 Lincoln President's Award for excellence.

Lifetime Powertrain Warranty

Most domestic used vehicles under 6 years old and 100,000 miles are protected by our Lifetime Powertrain Warranty, good for as long as you own the vehicle. Ask us how it ensures worry-free driving!

Our Story

In 1935, local businessman John Ulrich Jr. founded Ulrich Motor Co. in Pella, IA, establishing it as a Ford auto and implement dealer in the original Star Auto building on the town square. Shortly after its inception, John transitioned leadership to his son, Rudy Ulrich, who guided the dealership through its formative years.

During Rudy's tenure, Ulrich Motor Co. flourished, culminating in the construction and relocation to a second location north of town on Washington St., where it thrived for three decades.

In the 1980s, Rudy sought retirement, prompting a pivotal moment in the dealership's history. With no successors among Rudy's children, long-time employee Chuck Vander Waal emerged as the new owner. Chuck's leadership ushered in a new era marked by stability and growth.

Under Chuck's stewardship, the dealership achieved significant milestones, including its relocation to its current, modern facility next to Highway 163. This relocation, undertaken by Chuck's son Todd Vander Waal, reflects their commitment to expanding and modernizing Ulrich Motor Co. to better serve the community.

Today, Todd Vander Waal continues the family legacy as majority owner, leading the dealership with a dedication to innovation, customer service, and community involvement. Together, Chuck and Todd have led Ulrich Ford Lincoln to win 8 Ford President's Awards and 1 Lincoln President's Award for outstanding customer service.

Our story at Ulrich Motor Co. is one of generational stewardship, community spirit, and a steadfast commitment to excellence. Whether you're considering joining our team or entrusting us with your vehicle's care, we invite you to be part of our journey.

Map of Ulrich Ford Lincoln

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1130 West 16th Street, Pella, IA, 50219
Ulrich Ford Lincoln 41.411868, -092.953842.