Lincoln Certified Pre-Owned & Ford Blue Advantage™
Experience the benefits of Lincoln Certified Pre-Owned and Ford Blue Advantage! Each certified vehicle features a limited warranty, multi-point inspection, 24/7 roadside assistance, and FordPass™ or LincolnAccess™ Rewards Points.
Built for the Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
Welcome to Ulrich Ford Lincoln
Ford Dealership in Pella, IA
When you compare car dealerships in Pella, IA, Ulrich Ford Lincoln stands apart with a history that dates back to 1935 and a team that has been the town's Ford dealer ever since. We're locally owned and operated by the Vander Waal family, and our team has earned nine Ford President's Awards and a Lincoln President's Award for outstanding customer service. Those honors reflect feedback from our own customers, which is why we keep our focus on no-pressure sales, straight answers, and service you can count on.
Our showroom on West 16th Street carries the trucks, SUVs, and performance cars Iowa drivers rely on for work, family, and weekend adventures. Browse our new Ford vehicles, including the F-150 and Super Duty for hauling and towing, the Bronco and Bronco Sport for off-road fun, the three-row Explorer and Expedition for growing families, the compact Maverick pickup, and the iconic Mustang. Our sales team takes time to understand how you'll use your vehicle, so you can compare trims, test drive the models that fit, and decide on your own schedule.
Family-Owned in Pella Since 1935
Our story began when local businessman John Ulrich Jr. founded Ulrich Motor Co. as a Ford auto and implement dealer in the original Star Auto building on the Pella town square. His son, Rudy Ulrich, guided the dealership through its formative years and moved it to a larger location north of town on Washington Street, where it thrived for three decades.
In the 1980s, long-time employee Chuck Vander Waal became the owner. His son, Todd Vander Waal, later moved the dealership to our current, modern facility next to Highway 163. Today, Todd leads Ulrich Ford Lincoln as majority owner, and we're proud to keep investing in the community that has supported us for more than 90 years.
Lincoln Dealership in Pella, IA
As Pella's Lincoln dealership, we bring the same personal attention to luxury shoppers. Explore our new Lincoln inventory, including the midsize Nautilus, the three-row Aviator, and the full-size Navigator. Each model pairs a quiet, refined cabin with advanced safety and connectivity technology, and our Lincoln President's Award reflects the premium experience we work to deliver on every visit.
Used Cars, Trucks & SUVs
Our used cars, trucks, and SUVs include certified pre-owned Ford vehicles as well as pre-owned models from other top manufacturers, and you can shop them online or in person. Most domestic used vehicles under six years old with fewer than 100,000 miles are covered by our Lifetime Powertrain Warranty for as long as you own the vehicle. Ask our team which vehicles qualify and what the coverage includes.
We also welcome used car shoppers from Des Moines, Newton, New Sharon, Knoxville, Indianola, and Oskaloosa.
Ford Service, Parts & Collision Repair
Our relationship with you continues after the sale. Our service center offers online appointment scheduling plus pickup and delivery service, and our parts department makes it easy to order parts online. Our collision center holds I-CAR Gold Class status, a recognition earned through ongoing technician training in current repair methods. If you're financing or leasing, our finance specialists will explain your options clearly and help you find a plan that fits your budget.
Visit Ulrich Ford Lincoln at 1130 West 16th Street in Pella, IA. We're glad to serve drivers from Des Moines, Oskaloosa, Knoxville, Newton, Grinnell, Monroe, New Sharon, and Ottumwa. Stop by to test drive a new Ford or Lincoln, or browse our inventory online before you visit.