Our Dealership has built a reputation on providing courteous, honest service. Our customers appreciate the way we do business, and we know you will too. Take a moment to read the info below and find out what makes us an exceptional place to buy or service your automobile.


In 2007 Ulrich Ford Lincoln Mercury repeated its goal of winning the Presidents Award. "Earning this award is a reflection of our entire staff's commitment to delivering the best customer experience possible. To be able to receive this award for two consecutive years is a great honor, and backs up our Dealership's commitment statement, to give all our customers "The Ultimate Sales and Service Experience." -Charles Vander Waal, Owner and Dealer Principle.

Only 340 of over 4,000 Ford Dealers nationwide received the 2007 Presidents Award. It acknowledged dealers that have led the nation in exceptional service and vehicle ownership experiences for their customers. Only 5 dealers in the state of Iowa earned this prestigious award this year. A recent customer survey from Ford, probably says it best- "The sales experience was very rewarding, but that is just a small part of the Ulrich organization. Their entire staff is great. Their service dept. is excellent and any one would be a satisfied customer dealing with them." - Donald Pierce, Ottumwa, IA

Come out today and see why Ulrich Ford Lincoln Mercury is "The Home of the Ultimate Car Buying Experience!"