10.) Aggresive Pricing- All dealers pay the same price for new vehicles. Do not be fooled by other dealers advertising, we offer oustanding deals every day!

 9.) Dedicated- If we do not have the vehicle you are looking for on our lot, we will locate it for you, usually in 24 hours or less!

 8.) Unique- Low Pressure process designed to make purchasing a vehicle fun and servicing your vehicle quick and easy!

 7.) Convenient- Free pick up and delivery of your vehicle for service and free loaner vehicles available to Ulrich customer's. Sales open until 3 p.m. on Sat and 8 p.m. Monday and Thursday. FREE Car wash with every service!

  6.) All in One- Sales, Services, Parts, and Collision Center all under one roof. We work on ALL makes and models!

 5.) Proven- Pella's choice for 74 years!

 4.) Local- Ulrich Ford-Lincoln-Mercury is 100% locally owned. Chuck, Marla, & Todd Vander Waal along with employees support numerous community organizations and schools.

 3.) Award Winning- Two time President's Award Winner, Ford's highest honor for both Sales and Service!

 2.) Personal- Business is built on relationships. We take pride in getting to know our customers and their vehicles. Every customer meets the owner. He is available before, during, and after the sale.

 1.) STAFF- friendly, caring, knowledgeable and experienced.