Ulrich Ford Lincoln Mercury
1130 West 16th Street | Pella, IA 50219 | 641-628-2184
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Contact Information
First Name:
Last Name:
Email Address:
(Area Code) Daytime Phone:
(Area Code) Evening Phone:
Questionnaire
How would you rate your overall online “shopping” experience with our Dealership?
choose one:
Very Satisfied
Satisfied
OK but needs improvement
Need Improvement
How much of your vehicle shopping is spent online?
choose one:
10 - 30%
40 - 60%
60 - 70%
80 - 100%
What do you consider to be most important when shopping for a New or Pre-owned vehicle?
choose one:
Absolute lowest price
Reputation/Courtesy of dealership
Selection of product
What car related websites have you visited that has had the most influence on your decision process?
choose one:
Edmunds.com
Kbb.com
Manufacture Website
Driveaway.com
Yahoocars.com
Dealer Website
Other
During your online shopping did you visit our Website?
choose one:
Yes
No
How would you rate our Website compared to other Dealerships Websites that you visited?
choose one:
Excellent
Good
Just ok
Poor
If you did visit our site how did you hear about it?
choose one:
Online search
Paper Ad
e-mail advertisement
Word of mouth
Typed in dealer name and hoped for the best
Other
Did you find this site to be informative and useful?
choose one:
Yes
No
Was this site laid out in an easy to use format?
choose one:
Yes
No
Would you use this site to purchase a vehicle?
choose one:
Yes
No
Were you able to find the vehicles you were looking for by using this site?
choose one:
Yes
No
Would you recommend this site to others?
choose one:
Yes
No
Comments
*Please answer the next question as truthful as possible, constructive criticism never hurts!
Please explain what we could have done better in order to have earned your business? Things to consider… was it our pricing, maybe our selection, was our salesperson not professional, what ever it may be, give it to us.
Additional comments/info in the area below
Compared to other automotive sites, concerning the ease of use, relevance of information and choice of features, how would you rate our website?
Compared to other sites - Our site is:
choose one:
Better than most
One of the best I've seen/used
About Average
Needs Help
Overall how would you rate the navigation of our website?
The navigation on Our Site is:
choose one:
Easy & Very User Friendly
Somewhat Easy
About Average
Needs Help
Customers today say they want an automotive website to have a choice of features that allow them to compare vehicles and get information such as invoice. How would you rate Our Website on our choice of features?
The choice of features on Our Site is:
choose one:
Great
Average
Needs Help
A prompt response to your inquiry is extremely important to us. If you submitted a request through our site did you receive and prompt response?
After submitting an inquiry I:
choose one:
Received a prompt response
Received a response
but not prompt
Did not receive any response
I did NOT submit an inquiry
Overall how would you rate Our Website?
I would say that your website is:
choose one:
Excellent
Good
Just OK
Poor
Please tell us how we might improve your experience.
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